Use HomePod with Siri from across the room to listen to Apple Music, control HomeKit accessories and more. It may be sound quality, according a report from Bloomberg News. This makes it not only a competitor to the Echo and Home, but also to home audio systems like those offered by Sonos and Bose. But they acknowledged that companies like Amazon and Google have made smart AI-driven devices marketable - Google identifies itself as an AI first company - as Apple has mostly worked behind closed curtains.
In a nod to Amazon streaming fans, Apple is also bringing Amazon Prime to its Apple TV app.
Additionally, Cook promised to divulge six important key announcements during this year's conference and added that this year's attendance makes it the biggest one yet. It is different from the company's annual fall event, where the company often unveils a new version of the iPhone.
"Just for the mere fact that Google does a lot of things well, Alexa [Amazon's assistant software] does some things well, Siri does some well, but none of them do music well".
The race to gain market share through Internet-connected devices in the home is still in its early stages. It's estimated that Amazon has an installed base of almost 12 million Alexa devices. When you say "Hey Siri", it starts listening for your command or question.
The Siri face for the Apple Watch was the first step in that direction, blending users' calendar information with other useful details, like airline tickets they may have booked.
Apple declined to comment on the report. Google, at its own developers conference, announced that its Google Home will work with more devices, thanks to a Bluetooth connection, as well as even deeper integration with its own services.
Apple's voice assistant is getting a more clear, human voice in both female and male intonations alongside some new skills in iOS 11 that will improve its general performance. The app will let users stream original hits like Transparent, Bosch, Mozart in the Jungle, Catastrophe, and more. It has been tested by some Apple employees in their homes for upwards of a year, according to people familiar with the matter. However, contrary to prior reports from analysts, the Bloomberg report said Apple's home hub will not have a screen.
Part of the challenge in marketing the iPad Pro is that "it very much looks like the (regular iPad), but we know it doesn't indeed function like the same product", Huang said. In a demo, the company showed how someone could instantly place an image of a cup of coffee - or an elaborate battle scene - on a live camera image of a table.