"Would-be challengers have struggled to compete in the face of Ticketmaster's strong relationships with the operators of major US sports stadiums, arenas, concert halls and other venues", according to Reuters, which said it based its report on four sources it didn't name.
If Amazon moves ahead, it would represent the latest attempt by the world's largest online retailer to use its massive customer base, tech savvy and bargaining power to shake up a big market. The commerce giant has eyed the space, which is largely dominated by Live Nation's Ticketmaster in the USA, and found it a space for plenty of potential opportunity, according to the outlet's sources.
This would be fantastic news for those who have grown exhausted of having to rely on Ticketmaster for your ticket purchases, although it is way too early to predict what service charges Amazon may include on ticket sales. Would-be challengers have struggled to compete in the face of Ticketmaster's strong relationships with the operators of major USA sports stadiums, arenas, concert halls and other venues.
Live Nation, Ticketmaster's parent, has declined to comment. The shares recovered to close up 5.6 percent in the stock's busiest trading day by volume since June 2014. Those discussions between the two have gone by the wayside, meaning Amazon and Ticketmaster could be potential rivals rather than partners.
Ticketing would likely make money for Amazon, which has a patchy record of profitability.
Bringing Amazon into the mix would help venue owners sell more tickets, presumably because any additional fees wouldn't be as high. However, Amazon has been unwilling to share this buyer data with partners and has looked into league-specific partnerships to sell tickets on the secondary market similarly to companies like StubHub. Owners want to know who is buying their tickets so they can tailor social media campaigns and book the right acts in the right places. Analysts have pegged the move as yet another play to get buyers to subscribe to Amazon Prime and keep them engaged with Amazon products and services.