Westbrook averaged a league-leading 31.6 points to go with 10.7 rebounds and 10.4 assists this past season, becoming the second player in National Basketball Association history to average a triple-double. After becoming the NBA MVP for his electrifying performance throughout the 2016-17 season, Westbrook has reportedly signed "the most lucrative total endorsement deal for a Jordan athlete to date", according to ESPN. Via the deal, he will get to design both on- and off-court signature sneakers, after previously introducing a lifestyle silhouette for off-court style - the Westbrook 0 and Westbrook 0.2.
The contract will be retroactively applied to this past season, in which Westbrook averaged 31.6 points, 10.7 rebounds and 10.4 assists.
According to Nick DePaula of ESPN, Westbrook has just agreed with Jordan's sports apparel brand to be an athlete endorser of the sports outfitter for 10 more years.
Westbrook joined Jordan in 2013.
Despite this, industry insiders believe the move is good for Jordan Brand.
Russell Westbrook of the Oklahoma City Thunder in the Air Jordan XXXI. He was also just in China to reveal the Air Jordan XXXII. He still has a five-year, $207 million extension on the table from his team.
We won't even begin to try to speculate on what's going through Westbrook's mind right now.
"While he (Westbrook) is looking forward to accelerated creative control on his upcoming signature footwear and clothing in the near term, there is another element to the deal that Westbrook is equally proud of: Jordan Brand will contribute an annual donation to Westbrook's Why Not?" Maybe now that he has one deal out of the way with Jordan Brand, he'll be able to take care of another with the Thunder.