At present time, six of the deeper shades are unavailable on the Fenty Beauty website, and fans on social media have been posting photos of the picked-clean displays in stores and gushing about the skin tone representation. Now, celebrities are coming out to show their support.
Her latest Fenty presentation proved to be a roaring success when she unveiled her SS18 collection at New York Fashion Week on Sunday. The second step? Layer your highlight for strategically-placed glow-it's all about lighting up where you want.
"There's so many different shades - there's red undertones, there's green undertones, there's blue undertones, there's pink undertones..."
And of course, Fenty Beauty would have been incomplete without a few highlighters. From highlighters to shimmer skinsticks to lip luminizers, Rih Rih meant business.
The Beauty industry's most anticipated launch, Fenty Beauty was created by Rihanna with a vision that's always ahead of the game - Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all. The "Diamonds" singer, who had her own collaboration with MAC for her RiRi Roo line said, "Lipstick always got me in trouble".
A concealer, corrector, and contour stick all in one, the matte skinstick is perhaps the most value-filled product on Fenty Beauty's opening lineup.
It's a great nude-rose shade and did leave my lips feeling kissable so mission accomplished.
Now, Rihanna is talking about all those foundation shades on Twitter, and it is everything to us.
The line will be available for worldwide purchase online and in-store at Sephora retailers, nationwide (USA). We've always been proponents of using bronzer and highlighter as eyeshadow, so it's nice to see a brand encouraging it. Makeup artists will tell you not to obsess so much about what each product is for, and to think of them as colours and textures.