Invest In India

Patak’s is a household name in Britain today.  It is the brand name of curry pastes and spices.  Patak’s sells ready meals too, to major supermarkets in UK, Europe and North America.   In 1950, a Gujarati Brahmin, Laxmishanker G. Pathak, arrived in London from Kenya with his wife and six children, with only 5 pounds in his pocket.  There he couldn’t find a place selling bona fide Indian food.  From his own kitchen he and his wife prepared authentic Indian food for the expatriate Indians.

The home made Indian dishes conquered the minds, through their stomachs, of not only the Indians but also the foreigners.  Patak’s was founded in 1957, and now people in more than 40 countries crave for Patak’s products, all over the world.  The company’s popularity can be attributed to its large product list, which includes authentic Indian snacks, microwavable curries, pickles, ready meals etc.  75% of Indian restaurants in the United Kingdom use Patak’s products.

A business, which was started as selling home made samosas, has now reached its pinnacle of success.  In 2007 the Associated British Foods took over the firm from the then owner Kirit Pathak.  The deal was signed for an incredible sum of 200 million pounds.  Though the deal was finalized the Indian flavor will stay with the company, because Kirit Pathak (son of Laxmishankar) and Meena, his wife, will stay in the company as chairman and director respectively.

Patak’s unprecedent success will inspire more expatriate Indians to venture into new businesses and become successful.  It seems there are already many Patak’s in the making.  Let’s us wish them great success in the near future.

From time immemorial Indian spices and dishes had enslaved the foreigners.   Now it is the turn of young entrepreneurs like the Patak’s to conquer the countries all over the world, through their delicious ready to eat dishes.

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