Corporate firms are geared to cash in on the Republic Day celebration

As this year’s Republic Day falling on a weekend, Marketers are planning to make the best of the season.
Going by industry estimates sales on this Day are eight fold as compared to the  the usual sales for big retailers.
“The Republic Day period has become the biggest of shopping days for any retailer, beating festivals such as Dussera and Diwali,” said Rakesh Biyani, deputy managing director of Pantaloon Retail, which runs Big Bazaar. Big Bazaar has declared January 23-27 as sab se sasta din..
Tata’s STAR BAZAAR has announced flat 70 per cent discount on clothing. Reliance Retail is holding an eight-day mega sale.
Shoppers Stop’s hypercity offers up to 50 per cent discount.
Maruti Suzuki is offering Rs 4,000 worth of additions and Rs 60,000 worth of benefits to buyers. A Delhi-based Maruti Suzuki dealer said, “The Republic Day offers are better than last year’s as it has coincided with the marriage season, which is expected to extend up to February. We have seen some heavy bookings in the last few days.”
Korean automaker Hyundai is offering discounts and benefits totalling Rs 35,000-45,000 on small cars and sedans. Consumer benefit schemes of 5-10 per cent discounts on cars are being offered.
Select real estate companies have also joined the bandwagon.
Source – Business standard