Google India report says online shopping in India grew 128 per cent in 2012, as compared to 40 per cent growth in 2011. The report further mentioned that mobile phones are one of the reasons behind the surge in online shopping. As many as 30 per cent of all shopping queries to google in India come from mobile phones.
Rajan Anandan, VP & Managing Director of Google India, said: “With approximately 8 million Indians shopping online in 2012, online shopping industry in India is growing rapidly and will continue to see exponential growth. By looking at the trends in 2012, we expect 2013 to be a strong growth year for players focussed on fast-growing categories like apparel and accessories and niche product categories like baby products, home furnishings, health and nutrition. We expect the growth to come from outside of top eight cities as evident in our recently concluded Great Online Shopping Festival, which saw over 51 per cent of traffic from non-metro cities.”
The most popular product category for online shoppers was consumer electronics.
Other categories Indians searched for online were books (15 per cent), beauty & personal care (10 per cent), home & furnishing (6 per cent), baby products (2 per cent) and healthcare (3 per cent). The frequency of purchase was higher for categories like apparel & accessories (34%), beauty & personal care (33%) products in comparison to electronics (28%), which makes these categories more profitable.
Google compiled the report by combining consumer interest observed on Google search and online research conducted by Taylor Nelson Sofres (TNS), a market research firm.
Source – Financial Express.