As per Nielsen’s Corporate Image Monitor 2012-13, Aditya Birla Group, Tata Motors and LIC have emerged as the top three companies this fiscal, out of 40 leading firms in India.
Conglomerate ITC ranked fourth while IT majors Infosys and Wipro are tied at the fifth spot in the survey.
The purpose of the study was to track reputation of leading Indian companies and provide actionable insights that help companies build their corporate brand.
Nielsen said in a statement, “Aditya Birla Group has emerged ‘best in class’ across all the six pillars of Corporate Image.”
The six parameters of Corporate Image comprise product and service quality; vision and leadership; workplace management; financial performance; operating style, and social responsibility, it added.
Aditya Birla Group replaced Tata Motors, which had ranked first in the 2011-12 fiscal, at the top spot for this year.
“Tata Motors also shares space with Aditya Birla Group as the Best in Class for product and service quality and vision and leadership,” Nielsen said.
In the top 10, Infosys has moved up eight places to No. 5 from last year, ITC has moved up four places and is at No. 4 this year.
Reliance Industries occupied the 7th position while, FMCG major HUL at was 8th and Tata Steel was ranked 9th. LIC (3rd) and State Bank of India (10th) are new entrants on the list.
Source – PTI