November 22nd, 2008 
Tushar Mathur
This snippet comes from article Solopreneur or Small Business Owner.
Becoming a Commodity….
Not uncommonly, new businesses suffer from a lack of definition.
To niche or not to niche? It’s a scary proposition to enter in to a new field, or to opt for self- employment and we often want to keep our options (for revenue) open. It is natural when one enters new territory to search for any measuring stick one can find to learn how to succeed in one’s chosen field.
Unfortunately, this often means discernment gets tossed out and you can start to read every industry directive on what it takes to succeed as relevant to your business.
It may not be.
In fact, some of what you read may go so against your inherent strengths that you will risk being trapped in inefficiency and find yourself stalled and overwhelmed at every turn should you try to follow their recommendations.
It’s important to understand that what is common to all distinguishes none.
When you find yourself about to change anything in your business, take the next step and simply STOP!
“Don’t compromise yourself. You are all you’ve got.” ~Janis Joplin
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