Indian Mobile Market is going great and with the advent of smart phones and tablet the whole experience of using mobile in India has changed drastically.
Eyeing the market share and to compete with excisting players like Samsung, Apple,and Indian counter parts like Micromax and Karbonn, China based Huawei Telecommunications said it will invest up to Rs.175 crore in brand building and strengthening its retail presence in the country. Huawei is targeting sales of 10 lakh smartphones in the next six months
“We will invest around 8 to 10 per cent of our mobile devices revenue in India. In 2012, our India revenue was $300 million. The spend would be mainly in strengthening our retail presence and brand building exercise,” Victor Shan, Huawei’s president — India device business development, said on the sidelines of the launch of its high-end phablet.
“Today is the global launch of Ascend Mate and the device is available in India from today onwards. We will be expanding our portfolio with the launch of more devices before Diwali. By end of this year, we expect to sell around 1 million smartphones, including tablets,” Mr Shan added.
The company today launched phablet Ascend Mate — a mix of phone and tablet PC — at a price of Rs. 24,900. This phablet has 1.5 gigahertz quad core hi-silicon processor and 16 core graphic processing chipset.
The company has started selling its handset through retails outlet and online shopping sites.
Source – PTI