November 14th, 2008 
Tushar Mathur
Social networking sites are ‘good for businesses’—Yes!!!!
Good news for workers addicted to Facebook, Bebo,LinkedIn and MySpace — a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms.
The report by Demos said “encouraging employees to use networking technologies to build relationships and closer links with colleagues and customers could help businesses rather than damage them.”
Author Peter Bradwell said that while companies were using specific systems to share information, online social networking sites could also play a role, helping with productivity, innovation and democratic working.
“Bans on Facebook or YouTube are in any case almost impossible to enforce; firms may as well try to put a time limit on the numbers of minutes allowed each day for gossiping.The answer is not to close down staff access to social network platforms, nor is it investing blindly in collaborative platforms.Rather, we argue that we need to understand how, once we accept the implications of social networks, we can manage the new challenges and trade-offs.
Many researchers concluded that trying to control the use of sites such as Facebook, which alone boasts more than 100 million users worldwide, could even harm organisations.
“Smart” businesses recognised that social networking could not easily be separated from “professional”.Allowing workers to have more freedom and flexibility might seem counterintuitive, but it appears to create business more capable of maintaining stability.
The report points out that the value of networking within an economic downturn is perhaps more important than ever and I believe it could mean the difference between a business collapsing or capitalising on the tricky conditions.
Posted in india, News 
Tags: 100 Million, Access Platforms, Bradwell, Challenges, Colleagues, Economic Downturn, Facebook, Flexibility, Linkedin, Network Platforms, Networking Technologies, Productivity, Relationships, Smart Businesses, Social Networking Sites, Social Networks, Specific Systems, Time Limit, Trade Offs, Youtube
