Tata Emerges as India’s Best Brand

Interbrand India has launched its maiden, ‘Best Indian Brands 2013’, table. It is a guide to India’s 30 Most Valuable Brands.

 

Interbrand’s annual ranking of the world’s top 100 Brands by brand value, published as ‘Best Global Brands’, is rated as one of the top 3 global league tables alongside ‘Fortune 500? and ‘Great Places to Work’.

Interbrand’s brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores. It was the first to introduce the ‘brand valuation’ concept.

Ashish Mishra, Managing Director, Interbrand India, said, “We have, within our first year itself, worked with the London office to create the first ever league table of Best Indian Brands 2013.”

Brand Tata tops the list of Best Indian Brands 2013. Reliance came in at No. 2, Airtel at No. 3 and State Bank of India at No.4. Infosys is No. 5.

Others which found the place in top 30 brands of India are HDFC, Mahindra, ICICI bank, Godrej, L&T, Wipro, Bajaj Auto, hero, ONGC, Maruti Suzuki, Axis Bank, ITC, Reliance ADAG, HCL, Bank of Baroda, Idea, Asian Paints, PNB, Adani, Tanishq, Ultratech, Dabur, Kotak, Kingfisher and Union Bank.

The Best Indian Brands table employs the same rigorous metrics and methodology that’s used for the reputed ‘Best Global Brands’ property. The List was released in July 2013.

Source – Bestmediainfo