The necessity of life insurance today is based around the idea of a family with one or both spouses working outside of the home, and that if one of them dies, the other will be left with financial obligations that will not be able to be met. Most advisers agree that life insurance is supposed to fill that gap.

This is where the agreement between financial professionals ends abruptly, because the next question that arises is: OK, so what kind of life insurance should people buy? The debate between which is better - term or cash value/permanent life insurance - is seemingly a “never ending battle”. For many various reasons, many investment houses, stock brokers, mutual fund managers (and the agents who sell their funds), as well as many popular financial “gurus” like Suze Orman, Ric Edleman, and Dave Ramsey presumably (according to their many published books and comments on national radio and television) hate cash value life insurance.

Some financial advisers love cash value insurance, others hate it. Who’s right? Who’s wrong?

It is shocking that the financial industry is responsible for informing and educating the rest of society about saving and investing. I say shocking because many of the advisers that represent the industry seem to be less concerned with the truth, and more concerned about pitching products.

In truth, neither the insurance industry nor the investment industry is doing a very good job of defending their respective positions. Point Blank: Financial “gurus” are leaving out critical information. Either they do not have a very good grasp of how life insurance really works, or they are outright lying. Either scenario is totally unacceptable.

Their motives for deception can be numerous, and diverse. Now, there isn’t anything wrong with pointing out the flaws in a financial product, as long as it can be done objectively. However, in the case of life insurance, the attacks being made are baseless and unsound. This is especially shocking because most, if not all, of these attacks are coming from high profile, well known financial professionals. Here are a few common lies, attacks, & misconceptions:

Lie Number One:

Cash value life insurance is a waste of money. It is the worst type of insurance you can buy. The BEST kind of insurance is term insurance because it’s cheap. Insurance companies are shady and always try to take advantage of policyholders and cash value insurance is proof of that.

Fact: Less that 2% of all term policies ever sold ever pay a claim. Which means: there is a 98% chance that your family will never benefit from a term policy. Term insurance may be the best type of insurance if all you are considering is the cost per thousand dollars of insurance. It is generally the worst type of insurance you can buy to insure your life if you are expecting your family to benefit from it (statistically speaking). You need to understand how life insurance companies position their products and how they make money.

Insurance uses something called the Law of Large Numbers. Basically this is how it works: the larger the group of people you are insuring, the more certain you can be about the number of losses you will sustain.

Let’s suppose you were to start an insurance company and you only had one customer - let’s call him “Jim”. You would be taking on an incredible risk by insuring just Jim. If Jim kicks the bucket, then you’re on the hook for a lot of money that you may not have. You would be business very quickly (imagine: Jim gives you $20 for a $500,000 death benefit and then they die the very next day…where do you come up with $500K for Jim’s family?). However, if you have thousands of customers just like Jim, then you have the unique ability to better control the risk you take by insuring Jim’s life. No one can predict when Jim will die, but if you study a large enough group of people just like Jim, then you can begin to make very, very accurate predictions about the number of people just like Jim that will die in any given year. Given the accuracy of insurance companies in predicting deaths every year, what do their statistics tell us?

They say that that term insurance doesn’t pay, since most individuals live until age 65. This is why I say permanent is a better deal. In the long-run, it’s cheaper. I know, I know…there are probably a few of you saying “no way, it is always cheaper to buy term insurance”. Oh yeah? Watch this:

A male (let’s use Jim again), age 25 and in good health with a wife and a child finds that he needs life insurance. Jim is looking for $250,000 in coverage. A typical 30-year term policy - a policy that has level premium payments for 30 years - should cost Jim around $370 per year until he reaches age fifty-five. At that point, the premiums jump up significantly (as all term insurance premiums do) to a tad over $4,700 per year.

After 65, will have spent $58,780 in premiums. That’s a lot! Also, remember that this is money that the insurance company collects and never has to give back. Since there’s no cash value associated with term insurance, the insurance contract pays off only when he dies.

What would have happened if he had, say, purchased the same amount of death benefit but used a universal life insurance policy with slightly higher but level annual premiums of $1739 every year to age 100? By his 65th birthday, ‘ole Jimbo would have had a total premium outlay of $69,560 ($1739 x 40). But, he would have built up $157,000 of cash value inside the policy.

That money can be used on a tax-free basis to supplement his retirement or left alone to continue growing. This is an example of one of many living benefits that permanent insurance has (didn’t your adviser tell you about that?). Some permanent policies also offer an option to spend down up to 100% of the death benefit for any reason in the event of a critical, chronic, or terminal illness. This can be especially useful if you haven’t been able to accumulate a lot of money and something tragic happens to you…and you live!

Lie number two:

Cash value life insurance is overpriced for what you get. Also, you can never tell how much money you are spending on death benefit and how much money is actually going into the cash value of the policy. With term insurance, the costs are clear.

Fact: Whole life insurance is not very transparent. So it is difficult to determine how much the death benefit is costing you. That bothers some people. That’s OK. Just don’t buy whole life insurance. Universal life insurance, on the other hand, is very transparent. That’s because UL policies are a term policy with a separate savings account. You can easily determine the cost per thousand dollars of insurance, how much is going to pay the death benefit, and how much is going into the cash value of the policy. Cash value insurance seems expensive in comparison to term insurance (at least initially) because insurance contracts are front loaded as far as fees are concerned. That’s a good thing…because the contract becomes cheaper over time. Unfortunately, the initial cost is really driven home by the anti-cash value life insurance crowd.

The fees aren’t so bad. I’m serious. Think about how much more difficult it would be if every time you wanted to save or invest money, you had to call a lawyer to draft a contract for you? With respect to life insurance, you have a few choices: you can structure the contract for maximum cash (minimizing the fees) or maximum death benefit (maximizing the fees, but getting more death benefit as a result). All of the expenses associated with permanent life insurance can be made very reasonable if cost is the concern. But why compare insurance to an investment?

In the long run, you will usually get all of your money back that you put into a cash value policy and then some. You can even structure the policy so that it provides substantial cashflow in retirement. The only exceptions to this are variable life insurance contracts. There really aren’t any guarantees on them.

Lie number three:

If you are smart with your money, pay off your mortgage and other loans, and put money into retirement plans you won’t need insurance 30 years from now to protect your family.

Fact: You might need insurance to protect your children from a big tax burden. Even if you are “smart” with your money, you can’t predict the future with absolute certainty. Some people alive today are experiencing a 40% loss in their retirement accounts 5 years before retirement. This is money that was supposed to be there for them and it isn’t. If your investments take a hit right before YOU are ready to retire, it doesn’t matter how “smart” you were with your money.

Also, consider that dying isn’t free. Ask a funeral director in your home town how much a funeral costs…and then ask him or her how much it should be in 10 years…20 years…when you expect to die. You will be amazed…and not in a good way. Also, ask any child whose parents left them any amount of money what they paid in taxes and if it was financially disruptive.

The cash value life insurance that your financial guru told you was evil and that you didn’t need could have prevented all of this by bypassing probate, providing an income tax free death benefit and, inside of a life insurance trust, completely avoided the estate tax thereby giving your heirs, your favorite charity, or your church 100% of the money you wanted to give them.

Although many so-called experts try to compare life insurance to an investment, don’t be fooled. Yes, life insurance, if properly structured, can build very strong cash values that rival investment products (my guess as to why the investment folks are upset). They try to tell you what a lousy investment cash value life insurance is. But comparing this type of insurance to investing is nonsensical. It’s like asking “how many walkmans does it take to equal an Ipod?”…cash value insurance serves a different purpose from an investment. Each has their own different objectives.

Before you make a final decision on whether to buy term or cash value life insurance, consider what you are really looking for. If you are looking for an investment, then be prepared to look for stocks, bonds, no load mutual funds, options, and other various financial derivatives (and learn how to research them). If you’re looking for a long-term savings tool, then cash value life insurance can fit that need very well.